Jay Z Planning A Golden Launch At Barneys For His First Fragrance!
When
JAY Z does something, he does it big , and the release of his first men fragrance will be no different .
The scent , dubbed GOLD Jay Z , will debut at
BARNEYS NEW YORK on November 20th , so it seems like the highly critiqued partnership between the rapper and department store is still going strong.
Following the initial launch , the eau de Jay will be available at other department and specialty stores on November 29th , which also happens to be Black Friday .
President of
Parlux Ltd and executive vice president of
Perfurmia Inc. Donald J.Loftus explained the marketing strategy as follows :
"We are going to make a big noise . For the 30 days before
Christmas , it will be impossible not to know he has a fragrance"
Because Jay "stressed that he didn't want to do what had been done before " ads will be centered on the web rather than in magazines . Promotional images will also be scattered on billboards , bus shelters , and mail displays throughout the States .
The new GOLDEN juice will retail
$39 for 30ml., $55 for 50 ml. and $70 for 90 ml. , but if that doesn't tickle your fancy there will also be aftershave , deodorant , and shower gel.
Now i can't stop thinking how GOLD Jay Z will compete with is wifey
Beyonce's best selling fragrance
